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Issue |
Title |
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Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023) |
THE EFFECT OF BRAND EQUITY AND CELEBRITY ENDORSER TO PURCHASE INTENTION ON MAYBELLINE PRODUCTS MODERATED BY PRODUCT QUALITY |
Abstract
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Gabriella Angel, Nurhadi Nurhadi |
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Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023) |
THE EFFECT OF BRAND EQUITY AND CELEBRITY ENDORSER TO PURCHASE INTENTION ON MAYBELLINE PRODUCTS MODERATED BY PRODUCT QUALITY |
Abstract
PDF
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Gabriella Angel, Nurhadi Nurhadi |
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Vol 8, No 1 (2022): VOLUME 8 NUMBER 1 (2022) |
THE EFFECT OF CELEBRITY ENDORSEMENT CREDIBILITY ON PURCHASE INTENTION IN PREMIUM PRICE FOOD |
Abstract
PDF
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Hafifah Rahmanisah, Jul Aidil Fadli |
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Vol 5, No 1 (2019): Volume 5 Number 1 (2019) |
the Effect of Entrepreneur Characteristics, Social Support, Product Innovation on Development of Business in the DIY Giwangan Market |
Abstract
PDF
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Saptaningsih Sumarmi |
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Vol 4, No 2 (2018): Volume 4 Number 2 (2018) |
The Effect of Entrepreneurship Competency and Adaptability of Business Environment to Financial Performance of Small an Medium Business Units in Bima City |
Abstract
PDF
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Nurul Huda, Aris Munandar, Syamsinirwani Syamsinirwani |
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Vol 4, No 2 (2018): Volume 4 Number 2 (2018) |
The Effect of Entrepreneurship Leadership and Motivation on Employees' Satisfaction at Serang Raya University |
Abstract
PDF
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Hamdan Hamdan |
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Vol 8, No 2 (2022): VOLUME 8 NUMBER 2 (2022) |
THE EFFECT OF E-SERVICE QUALITY AND E-TRUST ON E-LOYALTY THROUGH E-SATISFACTION AS AN INTERVENING VARIABLE (Study on ShopeeFood customers) |
Abstract
PDF
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Syifaul Linas Salwa, Ambar Lukitaningsih, Lusia Tria Hatmanti Hutami |
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Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023) |
THE EFFECT OF EXPERIENTIAL MARKETING AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE |
Abstract
PDF
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Adam Aulla Priatmojo, Henny Welsa, Agus Dwi Cahya |
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Vol 4, No 2 (2018): Volume 4 Number 2 (2018) |
The Effect of Interpersonal Skills on Performance of Regional Secretariat Employees in Kapuas Hulu Regency |
Abstract
PDF
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Husni Syahrudin |
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Vol 3, No 2 (2017): Volume 3 Number 2 (2017) |
The Effect of Organizational Culture, Leader Behavior, Self-Efficacy, and Job Satisfaction on Job Performance of The Employees |
Abstract
PDF
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A Hussein Fattah |
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Vol 8, No 1 (2022): VOLUME 8 NUMBER 1 (2022) |
THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE ON BEHAVIORAL INTENTION TO USE THROUGH THE INTERVENING ATTITUDE TOWARD USING VARIABLES IN THE STUDY OF SHOPEEPAY E-WALLET SERVICES (Case study on ShopeePay Users in Yogyakarta) |
Abstract
PDF
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Ida Bagus Nyoman Udayana, Agus Dwi Cahya, Fadhilla Ajeng Aqdella |
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Vol 8, No 2 (2022): VOLUME 8 NUMBER 2 (2022) |
THE EFFECT OF PRODUCT QUALITY AND SERVICE ON CONSUMER SATISFACTION QOUKA COFEE SURABAYA |
Abstract
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Eddhinda Leandro Virgin Karenina, Eko Priyanto, Sri Tjondro Winarno |
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Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023) |
THE EFFECT OF RELATIONAL SATISFACTION AND SERVICE SATISFACTION ON CUSTOMER LOYALTY WITH COMMITMENT AS A MEDIATING VARIABLE (CASE STUDY: JNE SERVICE USER IN YOGYAKARTA CITY) |
Abstract
PDF
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IBN Udayana, Lusia Tria Hatmanti Hutami, feri irawan |
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Vol 7, No 2 (2021): VOLUME 7 NUMBER 2 (2021) |
THE EFFECT OF SP I RITUALITY IN THE WORKPLACE ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CULTURE AS INTERVENING VARIABLE AT THE MINISTRY OF RELIGION BULUNGAN DISTRICT |
Abstract
PDF
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Try Rubianto, Nurul Hidayat, Mestika Sekarwinahyu |
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Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023) |
THE EFFECT OF THE BTS AS A BRAND AMBASSADOR AND SALES PROMOTION ON THE IMPULSE BUYING OF TOKOPEDIA CUSTOMERS ALL OVER INDONESIA IN THE TOKOPEDIAXBTS 12TH ANNIVERSARY EDITION EVENT |
Abstract
PDF
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Rif'ah Malia, Sonja Andarini |
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Vol 4, No 2 (2018): Volume 4 Number 2 (2018) |
The Effect of Trust Dimension to E-Commerce Costumers Participation (Case Study to E-Commerce Costumers in Bima City) |
Abstract
PDF
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Ismunandar Ismunandar, Mulyadin Mulyadin |
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Vol 4, No 2 (2018): Volume 4 Number 2 (2018) |
The Effect of Word of Mouth (WOM) on Purchasing Decision of Region Exclusive Fabric of West Nusa Tenggara Province (Case Study on Sasambo Fabric in Bima City) |
Abstract
PDF
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Sri Ernawati, Muhajirin Muhajirin, Ismunandar Ismunandar |
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Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023) |
THE EFFECT OF WORK ENVIRONMENT AND ORGANIZATIONAL CLIMATE ON CITIZENSHIP ORGANIZATIONAL BEHAVIOR WITH JOB SATISFACTION AS A PRIVATE VARIABLE IN THE YOGYAKARTA DEPARTMENT OF TRANSPORTATION |
Abstract
PDF
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Rengga Sukma Subastono, Prayekti Prayekti, I. Soni Kurniawan |
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Vol 5, No 2 (2019): Volume 5 Number 2 (2019) |
THE INFLUENCE OF EWOM THROUGH INSTAGRAM SOCIAL MEDIA ON ONLINE PURCHASE INTENTION OF PRODUCTS: STUDY IN THE CITY OF BATAM |
Abstract
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Catheline Catheline, Didi Sundiman |
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Vol 3, No 2 (2017): Volume 3 Number 2 (2017) |
The Influence of Fundamental and Macroeconomic Analysis on Stock Price |
Abstract
PDF
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Hari Gursida |
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Vol 3, No 2 (2017): Volume 3 Number 2 (2017) |
The Influence of Liquidity, Solvency, and Exchange Rate to Company Profitability and It’s Implication to Stock Price at Mining Sector Company |
Abstract
PDF
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Hari Gursida |
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Vol 6, No 2 (2020): VOLUME 6 NUMBER 2 (2020) |
THE INFLUENCE OF PERSONAL VALUE ON FAMILY BUSINESS PROFESSIONALISM (SME CASE STUDY IN BATAM) |
Abstract
PDF
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Susanti Susanti, Didi Sundiman |
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Vol 5, No 2 (2019): Volume 5 Number 2 (2019) |
THE MAKING OF SUN FLOWERS AS THE CREATIVITY OF STKIP SINGKAWANG STUDENTS |
Abstract
PDF
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Rika Wayuni, Melyani Melyani, Mega Selvi auliana Sari, Reza Safitri |
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Vol 4, No 1 (2018): Volume 4 Number 1 (2018) |
The Management of Production/Services Unit in Business and Marketing Expertise Program in State Vocational High School 2 Singkawang |
Abstract
PDF
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Gunanto Gunanto |
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Vol 8, No 1 (2022): VOLUME 8 NUMBER 1 (2022) |
THE ROLE OF ORGANIZATIONAL CULTURE IN MEDIATION THE INFLUENCE OF COORDINATION, SUPERVISION AND COMMUNICATION FUNCTIONS ON PERFORMANCE OF EMPLOYEES OF THE SECRETARIAT OF THE REGIONAL PEOPLE'S REPRESENTATIVE BOARD OF BULUNGAN REGENCY |
Abstract
PDF
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Rahmi Jayanti, Ana Srie Kaningsih, Tri Darmayanti, Ruby Ruby |
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