MARKETING STRATEGY TO INCREASE TOURIST VISITS ON NATURE TOURISM OF MEMPAWAH MANGROVE PARK IN THE PASIR VILLAGE OF MEMPAWAH REGENCY
Abstract
Keywords
Full Text:
PDFReferences
Canny, Ivyanno U. (2013). An Empirical Investigation of Service Quality, Tourist Satisfaction, and Future Behavioral Intentions among Domestic Local Tourist at Borobudur Temple. International Journal of Trade, Economics and Finance, 4(2).
Daryanto. (2013). Sari Kuliah Manajemen Pemasaran. Cetakan II. Bandung: Satu Nusa.
Hasan, Ali. (2015). Tourism Marketing. Cetakan I. Jakarta: Centre for Academic Publishing Service.
Kotler, Philip dan Keller. (2009). Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga.
Meleong, Lexy, J. (2017). Metodelogi Penelitian Kualitatif (Edisi Revisi). Bandung: Remaja Rosdakarya.
Palupi, Nunuk Dwi Garwanti Endang. (2017). Analisis Pengaruh Kepuasan Produk Wisata terhadap Loyalitas Wisatawan (Studi Kasus pada Wisatawan). JBMA, 4(2).
Pishgar, Forooz., Samira Dezhkam, Farzaneh Ghanbarpoor, Nazanin Shabani, Mahboobeh Ashoori. (2013). The Impact of Product Innovation on Customer Satisfaction and Customer Loyalty. Arabian Journal of Business and Management Review (OMAN Chapter), 2(7).
Purwanto, Edi, (2016). Metodologi Penelitian Kuantitatif, Cetakan I. Yogyakarta: Pustaka Pelajar.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D (15 ed.). Bandung: Alfabeta.
Tjiptono, Fandy, & Anastasia. (2016). Pemasaran Esensi dan Aplikasi. Yogyakarta: CV. Andi Offset.
Tjiptono, Fandy. (2015). Strategi Pemasaran, Edisi 4. Yogyakarta: CV. Andi Offset.
Ubeja, Satnam., & Kusuma, Nanda Primidya. (2014). A Study of Sales Promotion Mix on Customer Satisfaction With Reference to Shopping Malls in Indore. Global Journal of Finance and Management, 6(3), 245-252.
Utama, Rai, I Gusti Bagus. (2017). Pemasaran Pariwisata. Yogyakarta: CV. Andi Offset.
DOI: http://dx.doi.org/10.26737/jtmb.v5i2.1772
Refbacks
- There are currently no refbacks.
Published by:
Institute for Managing and Publishing of Scientific Journals STKIP Singkawang
JTMB (Jurnal Terapan Manajemen dan Bisnis)
e-ISSN : 2477-5282
p-ISSN : 2599-3127
Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Singkawang
Address : STKIP Singkawang, Jalan STKIP - Kelurahan Naram Singkawang, Kalimantan Barat, INDONESIA, 79251
No. Telp. : +62562 420 0344
No. Fax. : +62562 420 0584
Editor in Chief: [email protected] / [email protected] / Wa: +6282142072788
Support Contact: [email protected] / Wa: +6282142072788
Plagiarism Tools
Jurnal Terapan Manajemen dan Bisnis is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.