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Issue Title
 
Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023) THE EFFECT OF BRAND EQUITY AND CELEBRITY ENDORSER TO PURCHASE INTENTION ON MAYBELLINE PRODUCTS MODERATED BY PRODUCT QUALITY Abstract   PDF
Gabriella Angel, Nurhadi Nurhadi
 
Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023) THE EFFECT OF BRAND EQUITY AND CELEBRITY ENDORSER TO PURCHASE INTENTION ON MAYBELLINE PRODUCTS MODERATED BY PRODUCT QUALITY Abstract   PDF
Gabriella Angel, Nurhadi Nurhadi
 
Vol 8, No 1 (2022): VOLUME 8 NUMBER 1 (2022) THE EFFECT OF CELEBRITY ENDORSEMENT CREDIBILITY ON PURCHASE INTENTION IN PREMIUM PRICE FOOD Abstract   PDF
Hafifah Rahmanisah, Jul Aidil Fadli
 
Vol 5, No 1 (2019): Volume 5 Number 1 (2019) the Effect of Entrepreneur Characteristics, Social Support, Product Innovation on Development of Business in the DIY Giwangan Market Abstract   PDF
Saptaningsih Sumarmi
 
Vol 4, No 2 (2018): Volume 4 Number 2 (2018) The Effect of Entrepreneurship Competency and Adaptability of Business Environment to Financial Performance of Small an Medium Business Units in Bima City Abstract   PDF
Nurul Huda, Aris Munandar, Syamsinirwani Syamsinirwani
 
Vol 4, No 2 (2018): Volume 4 Number 2 (2018) The Effect of Entrepreneurship Leadership and Motivation on Employees' Satisfaction at Serang Raya University Abstract   PDF
Hamdan Hamdan
 
Vol 8, No 2 (2022): VOLUME 8 NUMBER 2 (2022) THE EFFECT OF E-SERVICE QUALITY AND E-TRUST ON E-LOYALTY THROUGH E-SATISFACTION AS AN INTERVENING VARIABLE (Study on ShopeeFood customers) Abstract   PDF
Syifaul Linas Salwa, Ambar Lukitaningsih, Lusia Tria Hatmanti Hutami
 
Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023) THE EFFECT OF EXPERIENTIAL MARKETING AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE Abstract   PDF
Adam Aulla Priatmojo, Henny Welsa, Agus Dwi Cahya
 
Vol 4, No 2 (2018): Volume 4 Number 2 (2018) The Effect of Interpersonal Skills on Performance of Regional Secretariat Employees in Kapuas Hulu Regency Abstract   PDF
Husni Syahrudin
 
Vol 3, No 2 (2017): Volume 3 Number 2 (2017) The Effect of Organizational Culture, Leader Behavior, Self-Efficacy, and Job Satisfaction on Job Performance of The Employees Abstract   PDF
A Hussein Fattah
 
Vol 8, No 1 (2022): VOLUME 8 NUMBER 1 (2022) THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE ON BEHAVIORAL INTENTION TO USE THROUGH THE INTERVENING ATTITUDE TOWARD USING VARIABLES IN THE STUDY OF SHOPEEPAY E-WALLET SERVICES (Case study on ShopeePay Users in Yogyakarta) Abstract   PDF
Ida Bagus Nyoman Udayana, Agus Dwi Cahya, Fadhilla Ajeng Aqdella
 
Vol 8, No 2 (2022): VOLUME 8 NUMBER 2 (2022) THE EFFECT OF PRODUCT QUALITY AND SERVICE ON CONSUMER SATISFACTION QOUKA COFEE SURABAYA Abstract   PDF
Eddhinda Leandro Virgin Karenina, Eko Priyanto, Sri Tjondro Winarno
 
Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023) THE EFFECT OF RELATIONAL SATISFACTION AND SERVICE SATISFACTION ON CUSTOMER LOYALTY WITH COMMITMENT AS A MEDIATING VARIABLE (CASE STUDY: JNE SERVICE USER IN YOGYAKARTA CITY) Abstract   PDF
IBN Udayana, Lusia Tria Hatmanti Hutami, feri irawan
 
Vol 7, No 2 (2021): VOLUME 7 NUMBER 2 (2021) THE EFFECT OF SP I RITUALITY IN THE WORKPLACE ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CULTURE AS INTERVENING VARIABLE AT THE MINISTRY OF RELIGION BULUNGAN DISTRICT Abstract   PDF
Try Rubianto, Nurul Hidayat, Mestika Sekarwinahyu
 
Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023) THE EFFECT OF THE BTS AS A BRAND AMBASSADOR AND SALES PROMOTION ON THE IMPULSE BUYING OF TOKOPEDIA CUSTOMERS ALL OVER INDONESIA IN THE TOKOPEDIAXBTS 12TH ANNIVERSARY EDITION EVENT Abstract   PDF
Rif'ah Malia, Sonja Andarini
 
Vol 4, No 2 (2018): Volume 4 Number 2 (2018) The Effect of Trust Dimension to E-Commerce Costumers Participation (Case Study to E-Commerce Costumers in Bima City) Abstract   PDF
Ismunandar Ismunandar, Mulyadin Mulyadin
 
Vol 4, No 2 (2018): Volume 4 Number 2 (2018) The Effect of Word of Mouth (WOM) on Purchasing Decision of Region Exclusive Fabric of West Nusa Tenggara Province (Case Study on Sasambo Fabric in Bima City) Abstract   PDF
Sri Ernawati, Muhajirin Muhajirin, Ismunandar Ismunandar
 
Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023) THE EFFECT OF WORK ENVIRONMENT AND ORGANIZATIONAL CLIMATE ON CITIZENSHIP ORGANIZATIONAL BEHAVIOR WITH JOB SATISFACTION AS A PRIVATE VARIABLE IN THE YOGYAKARTA DEPARTMENT OF TRANSPORTATION Abstract   PDF
Rengga Sukma Subastono, Prayekti Prayekti, I. Soni Kurniawan
 
Vol 5, No 2 (2019): Volume 5 Number 2 (2019) THE INFLUENCE OF EWOM THROUGH INSTAGRAM SOCIAL MEDIA ON ONLINE PURCHASE INTENTION OF PRODUCTS: STUDY IN THE CITY OF BATAM Abstract   PDF
Catheline Catheline, Didi Sundiman
 
Vol 3, No 2 (2017): Volume 3 Number 2 (2017) The Influence of Fundamental and Macroeconomic Analysis on Stock Price Abstract   PDF
Hari Gursida
 
Vol 3, No 2 (2017): Volume 3 Number 2 (2017) The Influence of Liquidity, Solvency, and Exchange Rate to Company Profitability and It’s Implication to Stock Price at Mining Sector Company Abstract   PDF
Hari Gursida
 
Vol 6, No 2 (2020): VOLUME 6 NUMBER 2 (2020) THE INFLUENCE OF PERSONAL VALUE ON FAMILY BUSINESS PROFESSIONALISM (SME CASE STUDY IN BATAM) Abstract   PDF
Susanti Susanti, Didi Sundiman
 
Vol 5, No 2 (2019): Volume 5 Number 2 (2019) THE MAKING OF SUN FLOWERS AS THE CREATIVITY OF STKIP SINGKAWANG STUDENTS Abstract   PDF
Rika Wayuni, Melyani Melyani, Mega Selvi auliana Sari, Reza Safitri
 
Vol 4, No 1 (2018): Volume 4 Number 1 (2018) The Management of Production/Services Unit in Business and Marketing Expertise Program in State Vocational High School 2 Singkawang Abstract   PDF
Gunanto Gunanto
 
Vol 11, No 1 (2025): Volume 11 Number 1 (2025) The Role of Digital Content in the Sustainability of the Food and Beverage (F&B) Industry Abstract   PDF
Arweni arweni, Angga Hendharsa, Dami Dami
 
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