Representasi Budaya Multikultural dalam Meme di Media Sosial

Firstya Evi Dianastiti; Agnira Rekha; Muhammad Daniel Fahmi Rizal; Anggita Febriana Wati

doi:10.26737/jp-bsi.v5i2.1883

Representasi Budaya Multikultural dalam Meme di Media Sosial

Firstya Evi Dianastiti, Agnira Rekha, Muhammad Daniel Fahmi Rizal, Anggita Febriana Wati

Abstract

This study aims to describe the various types of multicultural culture represented in uploading memes on Instagram social media. This research is a qualitative descriptive study. The analysis was carried out using Barthes' semiotic theory. The research data is in the form of meme uploads on Instagram social media with the account names @ mrci.id and @ memecomic.id. Data collection was carried out from May to August 2020. Based on data collection conducted from May to August 2020, nine data were found from the @ mrci.id and @ memecomic.id accounts that represent multicultural culture. Cultural multiculturalism found is cultural representation of (a) Javanese, (b) Padang, (c) Sundanese, (d) with regard to religious holidays, and (e) regarding cycling culture.

Keywords

meme, multicultural culture, semiotic

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DOI: http://dx.doi.org/10.26737/jp-bsi.v5i2.1883

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