Marketing Communication Strategy 5.0 Public Relations In Increasing The Number Of Students

Hilda Yulianti; Rofiq Hidayat

doi:10.26737/jetl.v9i2.5920

Marketing Communication Strategy 5.0 Public Relations In Increasing The Number Of Students

Hilda Yulianti, Rofiq Hidayat

Abstract

This research aims to explore the marketing communication strategy 5.0 played by public relations in increasing student numbers. Through a qualitative approach, this research explores in depth how the practice of marketing communication strategy 5.0 is used to market the madrasah in increasing student numbers. Data was collected through a series of semi-structured interviews with various stakeholders, including madrasah management staff, teachers, parents, and the learners themselves, while the researcher also used active participation observation, as well as primary documentation. Analysis of the data provided a deeper understanding of the public relations 5.0 marketing communication strategy in increasing student numbers. The results of this study indicate that in Madrasah Ibtidaiyah Negeri 3 Jember in its marketing using 4P, namely product, which is given in the form of product innovation in the form of diverse extracurricular and madrasah activities with market needs. Price, the price offered by the madrasah is also in accordance with the surrounding community and there is transparency between the community and the madrasah. Place, the strategic location of the madrassa which is located close to people's homes makes it easier for people to reach their children to study at the madrassa, and promotion, where the madrassa promotes using social media by creating interesting content in accordance with the times and existing trends.

Keywords

Marketing Communication Strategy 5.0; Public Relations; Number of Students

Full Text:

PDF

References

Alfiansyah, M., Assingkily, M. S., & Prastowo, A. (2020). Kebijakan Internal Madrasah Dalam Meningkatkan Mutu Pendidikan Di MI Nurul Ummah Kotagede Yogyakarta. MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar Dan Keislaman, 11(1), 52. https://doi.org/10.31942/mgs.v11i1.3460

Bariroh, Z. (2022). Manajemen Pemasaran Pendidikan Madrasah Ibtidaiyah Qita Kota Malang Sebagai Lembaga Pendidikan Baru. Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam, 1(3), 175–184. https://doi.org/10.18860/rosikhun.v1i3.16317

Chandra, S., & Andrew, R. (2019). Peran Media Sosial Dalam Strategi Komunikasi Pemasaran Di Sebuah Perguruan Tinggi Swasta Di Jakarta Barat. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 2(2), 521. https://doi.org/10.24912/jmieb.v2i2.2980

Dhuhani, E. M. (2017). Manajemen Humas Dalam Meningkatkan Mutu Madrasah Studi Kasus Di Madrasah Ibtidiyah Terpadu (Mit) As-Salam Ambon. Al-Iltizam: Jurnal Pendidikan Agama Islam, 2(2), 167–189. https://doi.org/10.33477/alt.v2i2.331

Dian, Rosbiah, I., & Prayoga, A. (2020). Implementasi Strategi Pemasaran Pendidikan di Madrasah. Dirasah : Jurnal Studi Ilmu Dan Manajemen Pendidikan Islam, 3(1), 1–14. https://doi.org/10.29062/dirasah.v3i1.73

Febryan, R., & Syahfitri, D. (2024). Strategi Manajemen Humas Pendidikan Dalam Peningkatan Penerimaan Peserta Didik Di Madrasah Aliyah Pondok Pesantren Modern Taajussalam Langkat. Jurnal Idarah At Ta’lim, 2(2), 179–186.

Firmasyah, M. A. (2016). Komunikasi Pemasaran. In Jurnal Penelitian Pendidikan Guru Sekolah Dasar (Vol. 6, Issue August). CV. Penerbit Qiara Media.

Hamidah, A. Z. (2022). Konsep dan Implementasi Manajemen Pembiayaan Pendidikan di Madrasah. Jurnal Mubtaddin, 8(2), 1–5. http://link.springer.com/10.1007/978-3-319-59379-1%0Ahttp://dx.doi.org/10.1016/B978-0-12-420070-8.00002-7%0Ahttp://dx.doi.org/10.1016/j.ab.2015.03.024%0Ahttps://doi.org/10.1080/07352689.2018.1441103%0Ahttp://www.chile.bmw-motorrad.cl/sync/showroom/lam/es/

Haryono, C. G. (2020). Ragam Metode Penelitian Kualitatif Komunikasi. CV Jejak, ANggota IKAPI.

Hidayati, N. (2021). Pemanfaatan Website Sekolah sebagai Strategi Digital Marketing di Madrasah Aliyah Unggulan Amanatul Ummah Surabaya. Jurnal Kependidikan Islam, 11(1), 111–133. https://doi.org/10.15642/jkpi.2021.11.1.111-133

Imam Faizin. (2017). Strategi Pemasaran Jasa Pendidikan Dalam Meningkatkan Nilai Jual Madrasah. Jurnal Madaniyah, 7(2), 261–283.

Irbah, H., Putri, Y. R., & Ali, D. S. F. (2015). Strategi Komunikasi Penggunaan Media Sosial Sebagai Media Promosi Band Indie Mustache and Beard. E-Proceeding of Management : Vol.2, No.3 Desember 2015 | Page 4300, 2(3), 1–8.

Ismail, F., & Sumaila, N. (2020). Implementasi Manajemen Pembiayaan dalam Pengelolaan Dana Bantuan Operasional Sekolah (BOS) di Madrasah Aliyah Negeri 1 Bitung, Sulawesi Utara. MANAGERIA: Jurnal Manajemen Pendidikan Islam, 5(1), 1–18. https://doi.org/10.14421/manageria.2020.51-01

Kamal, I., Firmansyah, E. A., Rafiah, K. K., Rahmawan, A. F., & Rejito, C. (2021). Pembelajaran di Era 5.0. Prosiding Nasional Pendidikan Dasar, November, 265–276.

Kemenag. (n.d.). Al Qur’an dan Terjemahan Kemenag.

Kurniawan, H. (2023). Strategi Marketing Lembaga Pendidikan Islam: Adaptasi Pesantren dan Madrasah di Era Society 5.0. Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K), 4(3), 293–297. https://www.jurnalp3k.com/index.php/J-P3K/article/view/228

Listianingrum, R., Fitriana Poerana, A., & A. Arindawati, W. (2021). Strategi Komunikasi Melalui Media Instagram Dalam Memberikan Informasi Kepada Mahasiswa. Jurnal Pustaka Komunikasi, 4(1), 11–23. https://doi.org/10.32509/pustakom.v4i1.1309

Ma’sum, T. (2020). Eksistensi Manajemen Pemasaran dalam Membangun Citra Lembaga Pendidikan. Jurnal Intelektual: Jurnal Pendidikan Dan Studi Keislaman, 10(2), 133–153. https://doi.org/10.33367/ji.v10i2.1243

Machfudz. (2019). Communication effects word of mouth (Wom) in Wali santri’s decision on pesantren selection. International Journal of Scientific and Technology Research, 8(11), 1397–1403.

Maziyah aisyatul s, umam khotibul, H. (2020). Strategi Pemasaran Dalam Rekrutmen Peserta Didik Baru Di Madrasah Ibtidaiyah. Journal of Islamic Educational Management, 2(1), 13–26.

Muhith, A. (2018). Quality Culture of Islamic Boarding School. International Journal of Research -GRANTHAALAYAH, 6(10), 25–37. https://doi.org/10.29121/granthaalayah.v6.i10.2018.1158

Nurul, N. (2018). Strategi Manajemen Humas Dalam Menyampaikan Program Unggulan Madrasah. Al-Tanzim : Jurnal Manajemen Pendidikan Islam, 2(1), 36–48. https://doi.org/10.33650/al-tanzim.v2i1.247

Saleh, H., Nurdyansyah, Hasanah, F. N., Rudyanto, H. E., & Mu’alimin. (2019). Application of Classroom Response Systems (CRS): Study to measure student learning outcome. International Journal of Emerging Technologies in Learning, 14(14), 132–142. https://doi.org/10.3991/ijet.v14i14.10506

Sholihat, S. S. (2017). Pengelolaan Biaya Pendidikan, Partisipasi Masyarakat, Dan Mutu Layanan Pembelajaran Madrasah Ibtidaiyah Swasta. Jurnal Administrasi Pendidikan, 14(1), 1–10. https://doi.org/10.17509/jap.v24i1.6497

Sudirjo, F., Jauhar, N., Nurchayati, Ashari, A., Sari, H., Siagawati, M., Mas’ud, A. A., ..., & Idrus, I. (2023). Manajemen Pemasaran Jasa Pendidikan: Konsep, Model, dan Implementasi. In Get Press Indonesia. Get Press Indonesia. http://www.sciencedirect.com/science/article/pii/S0160738315000444

Suharto, B., & Fatmawati, E. (2022). Digital Learning Transformation At Islamic Boarding Schools: Digital-Based Learning Patterns In Salaf And Modern Islamic Boarding Schools In Jember. Journal of Positiver School Psychology, 6(2), 5319–5329.

UU No 19 Tahun 2016 Tentang Perubahan Atas UU No 11 Tahun 2008 Tentang Informasi dan Transaksi Elektronik Pasal 28 Ayat 1. (n.d.).

Wicaksana, A., & Rachman, T. (2018). Strategi Pemasaran Pendidikan melalui Kegiatan Ekstrakurikuler. Angewandte Chemie International Edition, 6(11), 951–952., 3(1), 10–27. https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf

Yunita, R., & Perdanawati, L. P. V. I. (2020). Analisis Prinsip Akuntabilitas Dan Transparansi Dalam Pengelolaan Dana Bantuan Operasional Sekolah Pada Madrasah Ibtidaiyah Negeri (Min) Klungkung. Jurnal Manajemen Dan Bisnis Equilibrium, 6(2), 238–253. https://doi.org/10.47329/jurnal_mbe.v6i2.434

DOI: http://dx.doi.org/10.26737/jetl.v9i2.5920

Refbacks

There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published by:

Institute of Managing and Publishing of Scientific Journals STKIP Singkawang

Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Singkawang

Address : STKIP Singkawang, Jalan STKIP - Kelurahan Naram Singkawang, Kalimantan Barat, INDONESIA, 79251
No. Telp. : +62562 420 0344
No. Fax. : +62562 420 0584

JETL (Journal of Education, Teaching, and Learning)

e-ISSN : 2477-8478

p-ISSN : 2477-5924