Application of Digital Marketing in Efforts to Empower Productive Communities and Preserve Banyuwangi Culture

Riza Bahtiar Sulistyan, Danang Wikan Carito, Retno Cahyaningati, Fauzan Muttaqien

Abstract


Technological developments in the form of implementing online sales are currently widely used by several MSMEs. But there are still many who still sell offline. Including what happened to one UMKM in Banyuwangi. The purpose of this activity is to introduce MSME products to the wider community without being bound by distance and time, increase the community's ability to use digital marketing, and increase sales. The method used includes the planning, implementation, and evaluation stages. Participants in this activity came from MSMEs in the Banyuwangi Papring Environment. Analysis of the results of activity evaluation is carried out using descriptive statistics and is measured using indicators of knowledge, understanding, and practical skills. The results of the analysis show that the existence of training and mentoring programs is very good and able to improve the abilities of the trainees. The increase was shown from the comparison before and after the activity, the increase included aspects of knowledge, understanding and practical skills. Training participants are able to operate the features in the digital marketing platform and are able to buy and sell online.

Keywords


Digital Marketing; MSME; Training; Accompaniment

Full Text:

PDF

References


Blau, P. M. (1964). Exchange and power in social life. Wiley.

Dewi, K. N. K., & Mahyuni, L. P. (2022). Pelatihan Digital Marketing Kepada UMKM di Banjar Pitik untuk Daya Saing Usaha. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 6(3), 716-724. https://doi.org/10.31849/dinamisia.v6i3.6302

Efendi, E., Ati, N. D., Zulmida, E. S., Chofifah, C. N., Astuti, F. A., Amara, R. D., & Sonia, S. F. (2021). Pentingnya Digital Marketing Dalam Memajukan UMKM Di Masa Pandemi Covid-19. Jurnal Pembelajaran Pemberdayaan Masyarakat, 2(2), 227-232. https://doi.org/10.33474/jp2m.v2i3.13462

Firdaus, M. I., Azizah, P. N., & Sa’adah, R. (2022). Pentingnya Digital Marketing Sebagai Strategi Pemasaran Umkm Di Era 4.0. Jurnal Graha Pengabdian, 4(2), 154-162. https://doi.org/10.17977/um078v4i22022p154-162

Istifadhoh, N., Wardah, I., & Stikoma, T. (2022). Pemanfaatan Digital Marketing pada Pelaku Usaha Batik Ecoprint. Aptekmas, 5(2), 147-152. https://doi.org/10.36257/apts.v5i1.3480

Justitia, A., Werdiningsih, I., Effendy, F., & Taufik, T. (2021). Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital. Jurnal Nasional Pengabdian Masyarakat, 2(2), 60-72. https://doi.org/10.47747/jnpm.v2i2.388

Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119. https://doi.org/10.3390/joitmc8030119

Marjukah, A., Prasetyo, J., & Setyabudi, A. (2021). Peran Kolaborasi Bisnis Dan Digital Marketing Terhadap Kinerja Bisnis UMKM di Masa Pandemic Covid-19. The 2nd Widyagama National Conference on Economics and Business (WNCEB 2021), 780-789.

Marpaung, A. P., Hafiz, M. S., Koto, M., & Dari, W. (2021). Strategi Peningkatan Kapasitas Usaha Pada Umkm Melalui Digital Marketing. Proceding Seminar Nasional Kewirausahaan, 2(1), 294- 300. https://doi.org/10.30596%2Fsnk.v2i1.8273

Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital Marketingsebagai Strategi Pemasaran UMKM. Jurnal Impact : Implementation and Action, 2(2), 119-130. https://doi.org/10.31961/impact.v2i2.844

Paramita, R. W. D., Rizal, N., Sulistyan, R. B., Taufiq, M., & Dimyati, M. (2021). Optimizing the Creative Industry Through the Development of the Triple Helix Model. IJEBD (International Journal of Entrepreneurship and Business Development), 4(5), 655-661. https://doi.org/10.29138/ijebd.v4i5.1514

Purnomo, N. (2020). Peningkatan Sumber Daya Manusia Melalui Pelatihan Dan Pendampingan Digital Marketing. Jurnal Karya Abdi, 4(3), 376-381. https://doi.org/10.22437/jkam.v4i3.11307

Rifai, Z., & Meiliana, D. (2020). Pendampingan Dan Penerapan Strategi Digital Marketing Bagi Umkm Terdampak Pandemi Covid-19. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 604-609. https://doi.org/10.31949/jb.v1i4.540

Sasongko, D., Putri, I. R., Alfiani, V. N., Qiranti, S. D., Sari, R. S., & Allafa, P. E. (2020). Digital Marketing Sebagai Strategi Pemasaran UMKM Makaroni Bajak Laut Kabupaten Temanggung. Jurnal Ilmiah Pangabdhi, 6(2), 92-96. https://doi.org/10.21107/pangabdhi.v6i2.7809

Sukmasetya, P., Haryanto, T., Sadewi, F. A., Maulida, R. B. G., Aliudin, H. S., & Sugiarto, B. (2020). Pemanfaatan Digital Marketing sebagai Media Pemasaran Global untuk Meningkatkan Penjualan Produksi pada Home Industry. Community Empowerment, 5(2), 28-35. https://doi.org/10.31603/ce.v5i2.3514

Sulistyan, R. B. (2020). Lecturer E-learning Training: The Role of Social Exchange Theory. Empowerment Society, 3(2), 50-56. https://doi.org/10.30741/eps.v3i2.589

Sulistyan, R. B. (2021). Peningkatan Kualitas Pegawai melalui Program Autocad : Pendekatan Social Exchange Theory. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(1), 101-105. https://doi.org/10.31849/dinamisia.v5i1.4297

Sulistyan, R. B., & Paramita, R. W. D. (2021). Business Location Planning Assistance: Preservation of Traditional Culture of Kampoeng Batara Banyuwangi. Empowerment Society, 4(1), 17-21. https://doi.org/10.30741/eps.v4i1.634

Tabuena, A. C., Necio, S. M. L., Macaspac, K. K., Bernardo, M. P. E., Domingo, D. I., & Leon, P. D. M. D. (2022). A Literature Review on Digital Marketing Strategies and Its Impact on Online Business Sellers During the COVID-19 Crisis. Asian Journal of Management Entrepreneurship and Social Sciene, 2(1), 141-153.

Widiastuti, N. A., Zainudin, A., Filza, D. L., Prayoga, A. P., & Muzakki, A. (2022). Pelatihan Digital Marketing Berbasis Instagram di CV. Karunia Barokah Jepara. Abdimas Universal, 4(1), 28-33. https://doi.org/10.36277/abdimasuniversal.v4i1.155

Widiawati, A. M., Pratiwi, A. A., & Bimandra, G. (2019). Pelatihan Digital Marketing Strategy Untuk Mencapai Kemandirian Masyarakat. Dinamisia - Jurnal Pengabdian Kepada Masyarakat, 3(1), 147-157. https://doi.org/10.31849/dinamisia.v3i1.2676

Yatminiwati, M., Setyobakti, M. H., Sulistyan, R. B., & Ermawati, E. (2021). Social Entrepreneurship in MSME Development. International Journal of Environmental, Sustainability, and Social Sciences, 2(3), 239-243. https://doi.org/10.38142/ijesss.v2i3.111




DOI: http://dx.doi.org/10.26737/ijpd.v6i1.4075

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published by:

Institute of Managing and Publishing of Scientific Journals, STKIP Singkawang

International Journal of Public Devotion

e-ISSN :2614-6746

p-ISSN : 2614-6762

Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) SIngkawang

Address : STKIP SIngkawang, Jalan STKIP - Kelurahan Naram Singkawang, Kalimantan Barat, INDONESIA, 79251
No. Telp.   : +62562 420 0344
No. Fax.    : +62562 420 0584

Editor in Chief: [email protected] / WA: +6282358388382

Cordinator: [email protected] / [email protected] / WA: +6282142072788

Plagiarism Tools

     

 

 

  Creative Commons License

International Journal of Public Devotion is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.